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Alex Salden is MD for The Sofa Delivery Company - responsible for delivering all our retail brands' customer sofa orders. Alex recently led the significant change programme to combine DFS and Sofology supply and logistics operations to establish The Sofa Delivery Company.

Alex has over 25 years experience working in retail supply chain and logistics both within UK and Internationally.

Alex holds an MBA and a BA(Hons) Business Studies and is also a member (MCIT) of The Chartered Institute of Logistics and Transport.