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Ulrich Schmid is a distinguished professional with extensive experience in media and technology sectors. Currently serving as the Geschäftsführender Gesellschafter at mmb Institut - Gesellschaft für Medien- und Kompetenzforschung mbH and an Adjunct Researcher at Deutsches Forschungszentrum für Künstliche Intelligenz (DFKI), Ulrich Schmid has held various leadership roles such as Director of eBusiness Development at Georg Thieme Verlag KG and Director of Product Management at scoyo GmbH. As CEO at Multimedia Kontor Hamburg and medianet berlinbrandenburg e.V., Ulrich Schmid showcased strong leadership in the industry. Prior experience includes a Senior Consultant position at empirica GmbH and a Scientific Assistant role at the University of Bremen. Ulrich Schmid holds a Dr. phil. in Political Sciences and dual Diplom degrees in Political Sciences and Media Management from Freie Universität Berlin and Technische Universität Berlin, respectively.