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Azhar Sappideen is a seasoned banking professional with extensive experience in financial services and a strong focus on merchant promotions and digital payment partnerships. Currently serving as Manager - Merchant Promotions at DFCC Bank PLC since January 2024, Azhar previously held the position of Manager - Payment Partnerships at Daraz, driving strategic partnerships to enhance digital payment shares and significantly boosting Gross Merchandise Value. Azhar's tenure at Sampath Bank involved developing credit card promotion strategies and managing a premium card portfolio, demonstrating exceptional relationship management skills. Earlier experience at HSBC included customer service responsibilities, emphasizing attention to detail. Azhar holds a Bachelor's degree in Banking and Finance from Northumbria University and multiple qualifications from the Institute of Bankers of Sri Lanka.