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Erika Diaz is an accomplished professional with extensive experience in sales enablement and management within the biotechnology sector. Currently serving as the Sales Effectiveness Lead at Dexcom since March 2023, Erika previously held various roles at STEMCELL Technologies for over a decade, including Manager of Sales Enablement, where significant contributions included executing a successful change management strategy for the migration to SFDC Lightning and establishing the Sales Enablement function to enhance sales processes. Erika's earlier positions at STEMCELL Technologies encompassed Channel Manager for Latin America and Account Manager for Immunology Cell Isolation, where strong expertise in customer engagement and technical training was demonstrated. An early career as a research assistant in several prestigious institutions complements Erika's solid foundation, supported by a BSc in Biotechnology from The University of British Columbia.