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Effendy Khalid is an experienced professional with a robust background in business and strategic relations management. Currently serving as the Head of Business & Strategic Relations Management at Dewan Filharmonik PETRONAS since November 2023, Effendy is also the Founder of In Our Hood and holds the position of COO/Cofounder at WE ARE VM SDN BHD (WRVM) since March 2012. Prior roles include Head of Operations at SR Inc Sdn Bhd from 2008 to 2012, Human Resources Manager at Skali Web Services Sdn Bhd from 2006 to 2008, and Assistant Manager Administration and Human Resources at VADS Berhad between 2004 and 2006. Effendy began the professional journey as an Executive at the Malaysian Institute of Management from 2002 to 2004. Educationally, Effendy holds a B.Sc (Hons) in Human Resource Development from Universiti Teknologi Malaysia, completed in 2001, complemented by earlier education at Victoria Institution from 1992 to 1996.