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Krithika Anand is a seasoned marketing professional with extensive experience in customer advocacy, marketing strategy, and event management. Currently serving as a Customer Advocacy Marketing specialist at DevRev since October 2024, Krithika previously held the position of Manager for Customer Marketing, Events, and PR at Vue.ai, where innovative marketing strategies were implemented to enhance business efficiency and revenue growth. Early career experiences include significant internships at The Ascott Limited, where brand photography and advertising content were developed, and a Tax Analyst role at EY, focusing on U.K. tax matters. Krithika's educational background encompasses a Master’s in Management from the National University of Singapore and a BBA from M.O.P. Vaishnav College for Women.