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Patricia Martin is an accomplished professional with extensive experience in business development, account management, and sales. Currently serving as Delegada comercial GG.SS at Devir since March 2022, Patricia manages key accounts for major retail chains including ECI, Carrefour, FNAC, and Alcampo. Prior to this role, Patricia held the position of Director at DIGIT-A, specializing in project management and digital transformation. A significant tenure at Smartbox Group saw Patricia advance from KAM BtoB to KAM Strategic Accounts, overseeing strategic client relationships and sales initiatives. Patricia's early career at Edenred included various roles in account management focusing on large accounts and business partnerships. Patricia's educational background includes a Master's in Commercial Management and Marketing as well as a degree in Advertising and Marketing from CESMA.