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Irina Lacroix is an accomplished Senior Project Manager at Develey Senf & Feinkost GmbH, with a focus on Food Service Marketing since September 2018. Previously, Irina held roles as Product Marketing Manager for licensing at CSM Bakery Solutions and Product Manager at DMK Deutsches Milchkontor GmbH, where responsibilities included developing cheese category growth strategies and optimizing product portfolios. Earlier experience at HJ Heinz involved various managerial positions in Sales, handling market analysis, promotional activities, budgeting, and enhancing profitability. Prior to that, positions at Unilever contributed to expertise in sales optimization, channel activation, and brand strategy development. Irina holds diplomas in Finance & Credits from the State University-Higher School of Economics and with Honors from Bryansk State University.