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Cedric Eloy serves as the Head of EMEA Sales & Business Development at Deutsche Telekom since October 2024. Previously, Cedric held the position of Head of Global Account Management at Guardsquare, where responsibilities included managing account management resources across various regions and developing strategies to enhance client partnerships. Cedric also worked as an International Account Executive for Guardsquare, driving growth across EMEA and Asia Pacific in sectors such as New Technologies and IoT. Prior experience includes roles as IoT Sales Executive and Product Sales Expert at BICS, focusing on business development and connectivity solutions in Africa, the Middle East, and Northern Europe. Cedric's career began at BASE (Telenet Group) and Proximus, where roles involved negotiating international roaming agreements and market analysis. Cedric holds an Executive Certificate in Management and Leadership from MIT Sloan, a Master's degree in Strategy & Innovation from Maastricht University, and a Bachelor's degree in Foreign Trade from HEPL.