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Ana Paula Faria, PhD, is a strategic service designer at DEUS, specializing in human-centered AI since March 2023. Faria's expertise includes user research, workshop facilitation, and design operations, contributing to multidisciplinary projects. Previously, Faria served as a UX researcher at Boost IT and Wella Company, enhancing design teams' understanding of user needs through comprehensive user studies. Faria's academic roles include an invited assistant professor position at Instituto Politécnico do Cávado e do Ave and prior teaching experience at Universidade do Minho, alongside a notable PhD fellowship focusing on Emotional Design. With a solid educational background in design, including a doctorate from Universidade do Minho and a short course from the University of the Arts London, Faria's extensive experience spans across various domains in design and user experience.