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Peter Kent was named senior vice president of corporate partnerships in January 2019. In his role, Kent is responsible for all aspects of sponsorship sales revenue and activation for the Detroit Red Wings, Detroit Tigers, 313 Presents, Parking and The District Detroit. His responsibilities include establishing relationships and partnerships with brands on a local, national and global basis that are aligned with business objectives by working collaboratively with marketing, ticket sales, operations, finance and other core shared services.

Kent has an impressive 25-year career in sales and the sports and entertainment industry, including more than 10 years with the PGA Tour. Most recently, Kent served as senior vice president of global business development for the PGA Tour and was responsible for the tour's global sales success, including title sponsorships and official league marketing partnerships. He was responsible for the tour's multi-million-dollar annual revenue objective. He also served as the PGA Tour's senior vice president of tournament revenue and was responsible for all regional and local sponsorship sales for more than 100 events. Kent also has previous experience with Nike, Inc. and Spalding Sports Worldwide.