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As VP of Marketing at Verde Technologies, Erica shapes every aspect of the Deterra Drug Deactivation System’s customer experience, from strategic positioning and branding to raising visibility and awareness across educational and advertising channels. She brings to Verde a long track record of exceeding sales-growth targets, and building deep and long-standing business relationships. Over the past 20 years, Erica has led teams in several of the nation’s fastest-growing and most innovative industry segments, including healthcare, beauty, advertising and food. She has had the privilege of creating, launching and supporting successful, large-scale marketing initiatives for United Healthcare, Regis Corp. and Schwan’s Home Service. She was also among the founding members of SimonDelivers.com, one of the earliest entrants in the home grocery delivery space.