ÂÜÀòÂÒÂ×

Samantha Antoun is an accomplished PR Manager with extensive experience in public relations, particularly within the tourism and hospitality sectors. Currently serving as the PR Manager for International Campaigns & Agencies at Destination NSW, Samantha leads the organization's international PR strategy across key markets such as the US, China, India, and the UK. Previous roles at Destination NSW include managing international projects and contributing to the PR team's efforts to promote New South Wales. Samantha has also held senior public relations positions at Tonic PR & Communications and Merlin Entertainments plc, where responsibilities included managing PR strategies for iconic Australian attractions. Additionally, Samantha co-owns a tutoring agency and possesses a strong foundation in marketing and copywriting, enhanced by an academic background in Public Communication from the University of Technology Sydney.