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Emma Reyes is an experienced public relations professional with a strong background in media relations and communications. Currently serving as PR Manager for Destination NSW since November 2021, Emma oversees PR, influencers, and visiting media initiatives. Prior to this role, Emma worked at Tourism New Zealand from August 2017 to November 2021 as Senior PR & Communications Executive, focusing on enhancing positive media coverage in Australia. Emma's earlier experience includes a significant tenure at Access PR Australia, where roles progressed from Account Coordinator to Senior Account Manager, managing high-profile clients such as The Art Gallery of NSW and the Museum of Contemporary Art. Emma holds a BA in Communication with a major in Public Communication from the University of Technology Sydney.