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Mariana O'Connor is a seasoned digital marketing professional with extensive experience in analytics, growth strategy, and operations across various companies. Currently serving as a Digital Marketing Analytics Specialist at Destination Canada, Mariana previously held roles such as Growth Lead at Bold.org and Marketing Strategist at Hyon Software Inc. Responsibilities included managing growth analytics, developing marketing strategies, and analyzing performance metrics. Mariana co-founded Toronto Outings and Madventours Ltd, where expertise in operations and vendor management was demonstrated. With a solid educational background, including a Master's degree in Marketing from Schulich School of Business and advanced studies in Data Science from MIT, Mariana combines analytical skills with hands-on marketing experience to drive success in diverse initiatives.