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Raphaël Metter-Rothan is a seasoned marketing professional with extensive experience in media strategy, content, and integrated marketing. Currently serving as Directeur Principal at Desjardins since February 2017, Raphaël leads a team of 80 experts in cross-channel media strategies and has spearheaded the internalization of media buying practices. Previously, roles included Media Director and Lead in Omnichannel Media at Desjardins, where Raphaël developed comprehensive media audits and ROI frameworks. Additional experience includes founding the North American operations of Black Angus and holding strategic positions at Groupe Lisalou and Publicis Groupe. Educational qualifications include a Licence Professionnelle from Université Robert Schuman and a BTS from Chambre de Commerce et d'Industrie. Additionally, Raphaël contributes as a volunteer member on the Cross Media Measurement Committee for the Association of Canadian Advertisers since September 2021.