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Reeves Smith is a Principal Architect at Macer Consulting, specializing in designing backend systems and marketing analytics solutions on Snowflake, Netsuite, and Airbyte. With a background in data architecture and consulting, Reeves has worked at various companies like DesignMind, SolidQ, and Linchpin People, showcasing expertise in ETL frameworks, Master Data Services models, and Business Intelligence solutions for industries like Oil and Gas and Banking. With a Bachelor of Science in Applied Mathematics, Reeves brings a strong analytical foundation to their work in the field of data architecture and consulting.