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Gary Behar is an accomplished executive with extensive experience in the furniture retail industry. Currently serving as Chief Operating Officer and Sales Director at Designer Sofas Group Ltd since August 2013, Gary previously held the position of General Manager at DFS from June 2004 to July 2013. Prior roles include Area Manager at Stylecross from February 2000 to June 2004 and General Manager at Dixons Stores Group from June 1990 to January 2000. Gary began a career in retail as a Salesperson and progressed to Assistant Manager, demonstrating strong sales acumen and leadership throughout. With a solid educational background from JFS and ongoing professional development at DFS furniture, Gary has consistently achieved high sales performance and team motivation in competitive markets.