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Alejandro Arroyo Yamin is a seasoned professional in strategy and branding, currently serving as Strategy Director at Design Bridge and Partners since September 2023. Previously, Alejandro held roles as Senior Consultant at EY-Parthenon and MBA Marketing Intern at NG Bio, a venture builder focused on healthcare and biotech solutions. Notable past positions include Brand & Innovation Consultant at Red Monkeys, where contributions included developing a future-oriented high-school curriculum and repositioning brand strategies, and Service & Interaction Design Specialist at Fjord, enhancing digital and physical service interactions. Alejandro's expertise also encompasses Corporate Brand Strategy Consultant at Dragon Rouge and Strategist roles at Saffron Brand Consultants, where impactful brand strategies were developed for diverse clients. Alejandro's educational background includes an MBA from Saïd Business School, University of Oxford, a BA in Architecture from Princeton University, and a diploma from Culver Academies, attained cum laude.