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Paola Serena has been working in the field since 1995. Paola began their career as a Junior Economist at Unione Industriale Roma. In 2003, they became the Direttore Start-up at Mescolando, and in 2004 they were the Fundraising e Sviluppo Progetti at L'Arte nel Cuore. From 2014-2015, they were the Owner Principal at Casa Vacanza Londra - King Edwards Mansions - Fulham, and the Manager at Arco della Pace B&B. In 2018, they became the Co-founder of Design Italy - The digital commerce portal to high end Made in Italy Design products.

Paola Serena received their Master of Science in Public Policy from UCL in 2000 and their Laurea in Economia e Commercio with an international focus from Federico II di Napoli.