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Sonny Frisenda is an accomplished automotive sales and finance professional with extensive experience in leadership roles across multiple companies. Currently serving as General Sales Manager at Desert Lexus, Sonny has previously held similar positions at Camelback Ford and Lincoln, and Bill Heard Chevrolet, demonstrating a consistent ability to drive sales performance and re-establish effective teams. As a Neighborhood Pastor at Christ's Church of the Valley, Sonny contributed to significant growth, helping to elevate the church to become the sixth largest in the nation. Additionally, experience as a Finance Director at various dealerships highlights Sonny's proficiency in managing finance departments and increasing sales volume. Educational qualifications include studies at New York University and Hope International University.