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Edgar Illa Rosalén is an accomplished CRM professional with extensive experience in digital marketing and customer relationship management. Currently serving as CRM Manager at Deporvillage.com, Edgar has overseen significant contributions to the company's annual revenue through effective use of Salesforce Marketing Cloud. Previous roles include CRM Digital Operations Manager at Impress, and various positions at Vueling Airlines, where Edgar excelled as a MarTech Product Manager and DMP Audience Strategist. Edgar's career also includes experience in retention strategies at Akamon Entertainment and email marketing at Sportium Apuestas Deportivas. Edgar holds a Bachelor's degree in PR, Advertising, and Marketing Communications from Universitat de Barcelona and a Master's degree in Digital Marketing from INSA Business School.