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Alex Reina Cobos is an experienced professional in business development and operations management. Currently serving as the Director of Business Development at Deporvillage.com since February 2013, Alex oversees pricing, sales, and marketing initiatives. Previously, Alex held the role of Chief Operating Officer at Deporvillage.com, where responsibilities included coordinating operations, leading teams, analyzing costs, managing investments and stock, implementing new processes, negotiating, and overseeing cash and credit management. Alex's earlier experience includes a position as Controller at IG7 from July 2008 to October 2012. Educational qualifications include a Postgraduate degree in Financial Management from Universitat Autònoma de Barcelona, a degree in Neuromarketing from Copenhagen Business School, and a degree in Business Administration and Management from Universitat de Vic – Universitat Central de Catalunya.