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Viviana Aretia Domínguez started their career in 2018 as a Marketing Trainee at Novartis, where they gained experience in the field. Viviana then worked as a Brand Assistant at Nissin Foods from March 2020 to August 2021. In September 2021, they joined VCT & DG México as a Jr Brand Manager until March 2022. Currently, they are working at Deoleo as the Marketing Mx & LATAM, starting in April 2022.

Viviana Aretia Domínguez completed their Bachelor's degree in administration and marketing from Universidad Panamericana between 2015 and 2019. In August 2022, they obtained a certification in Digital Marketing from Tecnológico de Monterrey.