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Bruno Panico's work experience began in 2003 as an intern at DPZ, where they gained experience in the media department. Bruno then worked at Ogilvy Brasil as an Account Executive, managing clients such as Michelin and BAT. Bruno also worked on special projects focused on in-store experiences. Bruno then joined J. Walter Thompson Brasil as an Account Executive, followed by a role as an Account Supervisor at Leo Burnett Tailor Made. In 2012, they joined dentsuMB Brasil as an Account Director, later becoming the Account Group Director and Head of Toyota Operation. During their time at dentsuMB Brasil, Bruno was also involved in the global merge of Dentsu and McGarryBowen operations. In 2021, Bruno joined dentsu international as the Vice President of Business, responsible for the agency business, partnerships model, and client service department. Bruno played a key role in the merge of DentsuMcGarryBowen, ISOBAR, and NBS operations. Overall, Bruno's work experience demonstrates their expertise in account management, leadership, and strategic planning.

Bruno Panico obtained a Bachelor's degree in Social Communication, with a focus on Advertising, from the Pontifícia Universidade Católica do Rio de Janeiro. Bruno also received a certificate in Finance from the Insper Instituto de Ensino e Pesquisa. In addition, Bruno has obtained additional certifications in High Performance Digital Marketing Management from ComSchool, and in Finance for Executives from Insper.