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Beatriz González has over 17 years of work experience in the digital marketing and web development fields. Beatriz currently holds the position of Head of Activation and Delivery at dentsu, a role they have held since March 2023. Prior to this, they served as the Performance Hub Lead at dentsu from March 2021 to April 2023. From 2007 to 2021, Beatriz worked at iProspectSpain, where they held various roles including Chief Operating Officer, SEO Manager, SEO Coordinator, and Junior Analyst. Before joining iProspectSpain, they worked at Globalwebtek as a Web Development Leader and Web Developer.

Beatriz González completed a Master's degree in Business Administration with a focus on finance, administration, and processes at Universidad Carlos III de Madrid from 2007 to 2008. Prior to that, they obtained a Bachelor's degree in Computer Engineering from Universidad Simón Bolívar from 1997 to 2005, specializing in computer science, algorithms, database management, and software development.