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Marlene C. is a Creative Producer at Plant Based News since October 2023 and has been involved with the Associação Vegetariana Portuguesa in a marketing role since July 2019, where significant achievements include a 150% increase in paying members, a 233% rise in ad conversions, a 70% increase in CTR, and a reduction of CPA from approximately 50€ to 7€. Marlene has extensive experience in content creation and social media management, having worked with The Kind Lab, LDA, WEbrand Agency, Castro Lighting, and NDrive Navigation Systems SA, focusing on developing marketing strategies, engaging content creation, and community management. With a Bachelor's Degree in Marketing from Instituto Politécnico do Porto and additional training in Digital Marketing and Responsive Web Design, Marlene combines creativity and strategic thinking to contribute effectively to marketing initiatives.