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Luke Warby, MSc, BA (Honours), is an experienced professional in the fields of healthcare and fitness, currently serving as the Area Business Development Manager for Dementia UK since July 2021, managing relationships and growth of Admiral Nursing Services. Prior to this, experience includes the role of Operations Manager in Respiratory Medicine and Thoracic Surgery at University Hospitals Birmingham NHS Foundation Trust during the COVID-19 pandemic, as well as positions in operations support, clinic management, and strength and conditioning coaching across various organizations. Luke holds a BA (Honours) in Sport, Physical Education and Coaching Science and an MSc in Strength and Conditioning, complemented by certifications as a Strength and Conditioning Specialist.