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Soumya Bal is a seasoned professional with over 13 years of experience in product management and data strategy, currently serving as a Senior Product Manager at Demandbase since August 2010. In this role, Soumya successfully leads the development and execution of data strategies that drive revenue and support applications across the Demandbase Product Suite. Previous roles include Product Manager and Associate Product Manager (Data) at Demandbase, and a tenure at Capgemini as a Content Analyst & Technical Support Consultant, where responsibilities included managing large data sets for construction projects. Soumya began the career at Accenture Services Pvt. Ltd. as a Software Engineer specializing in SAP-ABAP development. Soumya holds a Bachelor of Technology in Electrical and Electronics Engineering from West Bengal University of Technology.