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Moira van den Akker currently serves as the Director of Segment Marketing at Demandbase, where responsibility includes leading a team focused on upmarket strategy, account-based marketing plays, and field marketing to drive revenue across various segments. Prior roles at Demandbase included Director of Enterprise and Customer Marketing, where Moira oversaw lifecycle revenue marketing and customer journey growth, as well as Director of Enterprise Marketing, focusing on net-new acquisition and executive engagement strategies. At Trimble Inc., Moira achieved significant growth in marketing-qualified leads and subscription revenue while overseeing marketing operations for the transportation sector, and previously developed innovative demand generation strategies within the buildings division. Moira's career began in content marketing and strategic positioning roles, reflecting a strong foundation in marketing practices. Moira holds an M.B.A. from the University of Colorado along with a BBA from Simon Fraser University, complemented by an exchange program at Maastricht University and additional certifications in yoga teaching.