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Lisa Josephson is a seasoned professional with extensive experience in sales and marketing leadership within the B2B sector. Currently serving as the Commercial Lead at Demandbase since January 2022, Lisa focuses on enhancing go-to-market strategies for B2B companies through advanced account-based experiences. Prior to this, Lisa worked at InsideView as an Enterprise Account Executive, leveraging AI-driven data solutions to accelerate revenue growth for businesses. With a long tenure at Dun & Bradstreet, Lisa held various roles, including Manager of Strategic Customers, where insights and data technological solutions were delivered to Fortune 100 clients. Lisa began their career at Crown American Corporation as the Regional Director of Sales and Marketing, implementing effective strategies to drive revenue. Lisa holds a Bachelor of Science in Business, Management, and Marketing from Indiana University of Pennsylvania.