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John Follett, the Chief Customer Experience Officer at Demand Metric, founded in 2006 in Vancouver, Canada. With over 85 research studies and partnerships with leading marketing organizations, John leads the mission of increasing the productivity and performance of marketing teams. Additionally, John serves as the Co-Founder and Chief Operating Officer, managing daily operations, processes, and technology. As the Chief Marketing Officer, John focuses on partner programs, customer acquisition, and member value growth. Prior to Demand Metric, John worked in business development at WSI and as a consultant-analyst for the Federal Government of Canada. John earned a BA in Management and Organizational Studies from Western University.