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Jonathan Baek has a diverse background in UX design, starting as a Photo Editor Intern at Jetsetter in 2015. Jonathan then moved on to roles at Google, Croissant, Spies & Assassins, KBS, Morgan Stanley, McKinsey & Company, J.D. Power, and NASA Jet Propulsion Laboratory. Currently, they serve as Studio Lead and Associate Creative Director at Deloitte Digital.

Jonathan Baek earned a Bachelor's Degree in Communication from SUNY Geneseo.