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Lilian Costa is a seasoned professional in trade marketing, currently serving as Trade Marketing Retail Manager at Dell since January 2017, where responsibilities include developing sell-out plans, data analysis, planning retail actions, and training sales forces. Prior to Dell, Lilian worked as Trade Marketing Manager at TP Vision, focusing on retail and distribution channel management, and CRM project management. Experience also includes a role as Trade Marketing Supervisor at LG Electronics, overseeing various product segments and managing sell-out initiatives. Earlier in the career, Lilian spent time at Procter & Gamble as Trade Marketing Coordinator, developing incentive campaigns and sales strategies. Lilian holds a postgraduate degree in Marketing from Universidade Presbiteriana Mackenzie.