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Peter R. is a highly experienced Senior Data Scientist currently leading efforts at Deliveroo to establish scientific standards for evaluating competitor data and enhancing its strategic use. Previously, Peter held a long-term position at dunnhumby, evolving from Data Scientist to Senior Data Scientist, where responsibilities included mentoring junior team members and designing analytical products for retail clients. A foundational role as a Doctoral Researcher involved extensive analysis of customer behavior based on large datasets. Peter's educational background includes a Ph.D. in Cognitive Psychology and multiple degrees in Psychology, Management, Economics, and related fields, reflecting a strong academic foundation to support their professional expertise.