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Selmer Veninga is an experienced design professional currently serving as Design Lead at Deli Home since January 2023, following a tenure as Senior UX Designer at Essense from April 2018 to January 2023. At Essense, Selmer worked on significant projects including 'Randstad Market Insights' and 'Brightfit', as well as contributions to 'Netwerkbeheervisie' for Rijkswaterstaat. Previous roles include User Experience Designer at NGSN, where responsibilities encompassed app development and marketing strategy, and UI/UX Designer at Ligas BV, focusing on ecosystem redesigns. Earlier experience includes a Graduate Internship at AFC Ajax involving fan loyalty research and various consulting roles that solidified expertise in service design and user experience. Selmer holds a Master of Science in Strategic Product Design and a Bachelor of Science in Industrial Design from Delft University of Technology.