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Ivar Krustok is currently serving in multiple roles across various companies including Delfi Meedia, Tehnopol, IAB Baltics, Estonian Business School, Keila Tervisekeskus, and Keila Linn. They have experience as a Chief AI & Innovation Officer, Head of Data Science and IT, Head of Product Development and Analytics, Startup Mentor, Board Member, Digital Marketing Lecturer, and Member of the Supervisory Board. They have also worked as a Country Manager for Adnet Media and as a Co-Founder of FRANK, an online banner campaign platform. They graduated from the Estonian IT College in 2013.