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Alex Ascroft has an extensive background in sales and marketing, with experience in various roles within the IT industry. They have worked at companies like DataCare Solutions, Datel, and K3 Business Technologies, where they held positions such as Sales Manager, Business Development Consultant, and Head of Marketing. Alex is known for their expertise in developing partnerships with companies offering complementary products and services, particularly within the realm of IT solutions. They have a strong focus on providing comprehensive services to clients and have a history of success in the IT industry.