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Borna Å afranko has worked in the digital marketing industry since 2016. In that year, they began working as a Sales assistant, Graphic Prepress, and Advertisment Assembler at Maximus Media d.o.o. In 2020, they moved to E.ON as a Digital Marketing Specialist. Most recently, in 2021, they joined Degordian as a Junior Digital Advertising Manager.

Borna Šafranko obtained a Bachelor's degree in Information and Business Systems from the Faculty of Organization and Informatics in Varaždin in 2016-2020. In 2019, Borna obtained a Bachelor's degree in Business, Management & Marketing from the Universidad de Sevilla. Currently, Borna is pursuing a Master's degree in Digital Marketing from Algebra University College, which is expected to be completed in 2022. Additionally, Borna has obtained the IAB Digital Marketing and Media Foundations Certification from Google Digital Garage in August 2021.