Boris Barić

Head Of Web Analytics & Optimization at Degordian

Boris Barić has a diverse work experience spanning multiple roles and companies. Boris started their career in 2015 as a Web Developer at Meridies, where they worked on projects in Biograd and Varaždin. After that, they joined Alfa film as a Web Administrator, focusing on website maintenance and marketing tasks. Boris then co-founded Studio Style89, where they worked as a Web Developer and SEO specialist, managing web projects and developing virtual tours.

In 2015, Boris became an SEO Specialist at Arbona, leading SEO campaigns for webshops and web portals. Boris also worked on designing newsletters, web banners, and implementing SEO strategies. Boris then worked as a Frontend Developer & SEO freelancer at Undercover Studio, where they specialized in web development, SEO, and running AdWords and social media campaigns.

In 2018, Boris joined Degordian as a Web Analytics & Optimization Manager, leading SEO campaigns and setting up web analytics measurements for clients. Boris focused on developing content strategies and utilizing data-driven approaches for conversion rate optimization. Later, they became the Web Analytics & Optimization Team Lead, managing projects, team development, and talent acquisition. In their most recent role, Boris served as the Performance Marketing Team Lead, leading the inbound marketing team and developing the inbound marketing concept within the performance marketing department.

Overall, Boris Barić has extensive experience in web development, SEO, web analytics, and performance marketing.

Boris Barić completed their high school education from 2004 to 2008 at Electromechanical school Varaždin, specializing in Web/Multimedia Management and Webmaster.

Following that, they pursued a Bachelor's degree at Sveučilište Sjever / University North from 2008 to 2012. Their field of study during this period was also Web/Multimedia Management and Webmaster.

Additionally, Boris obtained the Google Analytics Individual Qualification certification from Google in May 2019.

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