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Shovain Chetty is an accomplished Business Unit Manager at Defy Appliances since September 2019, having previously served as the Regional Brand/Communications Manager. Prior experience includes Director of Marketing/Sales at PureO2 from June 2016 to August 2019, where responsibilities encompassed expanding brand awareness, synchronizing marketing strategy with company objectives, and implementing digital marketing initiatives. Shovain also held key positions at Massdiscounters t/a Game and Dionwired from August 2009 to May 2016, including Category Manager and National Retail Planner, focusing on departmental strategies and supply chain management. Early career experience includes roles as Audit Supervisor and Audit Trainee at the Auditor-General of South Africa from January 2005 to December 2008. Academically, Shovain holds a Chartered Marketer South Africa designation from The Marketing Association of South Africa, an MBA from Regent Business School, and a BCom in Accounting from the University of KwaZulu-Natal.