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Richard Hamer is a seasoned professional in health consumer and professional attitude research, currently serving as Principal at Deft Research since June 2005. Recognized for expertise in gathering insights from senior citizen consumers, Richard has also held significant roles including Executive Director at InterStudy, where health insurance industry research was a focus, and as a consultant after founding Deft Research at Phil Jury's SPR Center. Early career experience included working as a Loan Officer at The Stevens Group, providing financial guidance to non-profit organizations, and as a Telephone Interviewer at Project Research. Educational qualifications include a BS in Sociology and Economics from the University of Minnesota and a Master of Arts in Sociology from the University of Toronto.