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Arisa D HanumanthaRao is a seasoned professional with extensive experience in data science and product development. Currently a Tech Lead at Definitive Healthcare since June 2020, Arisa has contributed to the WIZ Omnichannel Promotion Analytics Platform, focusing on real-time multi-touch sales attribution. Prior experience includes a Data Scientist role at Netcracker Technology, where Arisa developed a plan recommendation tool for telecom companies, and significant roles at Honeywell, leading analytics initiatives across its Global Finance Center. Notably, Arisa has a strong foundation in analytics, having worked for Evalueserve and contributing to various research and analytical solutions for diverse clients. Arisa's academic credentials include a Master of Technology in Signal Processing from NIT Rourkela and a Bachelor of Technology in Electrical, Electronics, and Communications Engineering from JNTU Kakinada.