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Joseph Lih currently serves as the Head of Marketing at Definitive Finance, bringing extensive experience in leading high-impact marketing initiatives across various companies. Prior to this role, Joseph was the Head of Marketing at Compound Labs, where remarkable achievements included a tenfold growth in institutional AUM for a DeFi offering and the successful launch of Compound III, contributing to a total value locked increase from $0 to $1 billion. Joseph's experience also encompasses leadership roles at Handshake, Tubular Labs, RPA, Neo@Ogilvy, and UM WW, with a focus on digital marketing, demand generation, and integrated media planning. Joseph's educational background includes studies at Reforge and UC Irvine.