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Samantha Trow is a seasoned researcher currently serving as a Senior Researcher at Definition since October 2023, following a brief tenure in the same role at Brand Vista. Previous positions include Senior Research Executive at Human8 and Tipi Research, as well as Research Executive at InSites Consulting. Samantha began the research career at Tipi Research, progressing from Trainee Research Executive, and gaining extensive experience in qualitative research across various industries, including FMCG and tech. Samantha also held roles in commercial operations and customer service prior to specializing in research. Educational accomplishments include a Master of Science in Psychology of Advertising and a Bachelor's Degree in Psychology, both from Lancaster University.