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Meryem EL MOUFTI is a seasoned marketing and acquisition professional with extensive experience in media management, digital strategy, and traffic acquisition. Currently serving as a Senior Media & Acquisition Manager at Deezer since June 2022, Meryem has previously held strategic roles at PIXALIONE, HP France, L'ORÉAL, and Société Générale Corporate and Investment Banking. A strong background includes construction and optimization of advertising campaigns, client relationship management, and performance analysis across diverse digital platforms. Meryem holds multiple degrees from SKEMA Business School, including a Master in Project Management and Digital Marketing, and has furthered education at Fundação Dom Cabral and IUT de Sceaux.