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Roger W. has extensive work experience in the field of advertising and market research. Roger started their career in 1992, working as an Account Executive in various media sales for Lamar (Outdoor), KKYS-FM (Radio), and Hill Country News (Newspaper). Roger then joined Gleason Calise Associates in 1993 as an Account Executive. In 1996, they moved to DDB Needham / Tracy-Locke as an Account Executive. Roger joined Publicis in 1998, where they worked as an Account Supervisor until 2002. Since 2004, Roger has been working at Decision Analyst as a Director of Insights & Innovation.

Roger W. attended Texas A&M University from 1986 to 1991, where they pursued a Bachelor of Science (B.S.) degree in Journalism.