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Gianluca Andreatta serves as the CRM Team Manager at Decathlon UK since January 2023, where responsibilities include building the CRM department, executing strategies for customer engagement, and managing a team. Previously, Gianluca held the position of Senior CRM Manager at Kindred Group plc, overseeing customer engagement across multiple European markets. Earlier experience includes roles such as Senior Content Manager and Website Executive, focusing on content strategy and digital communications. Gianluca also worked as a Finance Manager Assistant at The Rugby Football League and gained event management experience at Zed Entertainment. Additionally, a professional background in rugby includes playing for Petrarca Rugby, where leadership skills were developed as Team Captain. Gianluca's educational credentials encompass a Master of Science in Sport Directorship from UCFB and specializations in eSports Management and International Entertainment and Sports Marketing, supplemented by a Bachelor's Degree in Economics & Business Management.