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Danny Collins has extensive work experience in the creative and design industry. Danny is currently working as the Head of Creative + Content at Decathlon UK since February 2022. Prior to that, they worked as a Freelance Graphic Designer at Boohoo Group PLC in January and February 2022. From February 2021 to October 2021, they held the position of Interim Head of Creative (Maternity cover) at Feelunique.com, where they led the global creative team and was responsible for brand strategy, creative production, seasonal campaigns, brand experiences, and brand collaborations. Before that, they worked as a Lead Designer & Design Manager at Boohoo Group, Long Tall Sally & TK Maxx from July 2019 to January 2021. Danny also has experience working at Gap as a Senior Creative & Studio Manager from September 2017 to July 2019 and as a Creative & Studio Manager from October 2013 to September 2017. Additionally, they have worked as a Freelance Graphic Designer at Marks and Spencer in August and October 2013. Danny was also the Senior Graphic Designer / Studio Manager at New Look / House of Fraser, where they headed and devised new brand guidelines and worked on various design briefs. Prior to that, they worked at John Lewis Partnership as a Freelance Graphic Designer from June 2010 to August 2012 and at Dorothy Perkins, Arcadia Ltd as a Graphic Designer from 2008 to 2012, where they collaborated with the Creative Director & VM, Creative and Digital teams on seasonal campaigns and implemented brand guidelines. Danny began their career as the Owner/Partner of a design agency called République Ltd from September 2002 to September 2008, where they focused on new business and brand strategy.

Danny Collins completed a short course in Art Direction for Fashion at the University of the Arts London in 2018. Prior to that, they obtained a degree in Graphic Communication from the University of Northampton from 1995 to 1998. Danny also holds a certification in Art Direction for Fashion from Central Saint Martins, University of The Arts London.