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Boriboon (Barry) Siriwunsakul is an experienced professional with a diverse background in project leadership, marketing, and operations management. Currently serving as the B2B and Gift Card Project Leader at Decathlon Thailand since May 2017, Boriboon builds frameworks for B2B projects and establishes sustainable business models. Previous roles include Financial Store Controller and Expansion Leader at Decathlon Thailand, and various positions at Radio Thailand, RLC Recruitment and Outsourcing, TISCO Financial Group, and others, focusing on product development, marketing strategies, and operational management. Boriboon holds a Master of Management in Marketing and Management from Mahidol University, an exchange program in Marketing from Copenhagen Business School, and a Bachelor of Arts in International Finance and Economics from California State University, Fullerton.